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張郁敏
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Showing results 3 to 22 of 67
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Date
Title
Author(s)
17-Dec-2008
An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge
張郁敏; Chang, Yuhmiin
8-Mar-2013
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study
Chang, Yuhmiin; 張郁敏
11-Oct-2018
Exploring the memory network change in synergy: The effect-based concept map approach
張郁敏; Chang, Yuhmiin
14-Oct-2011
Facebook上消費者類社會互動對品牌關係的影響
洪寧; Hung, Ning
4-Jan-2017
Facebook朋友品牌分享貼文效果:理想自我形象、品牌形象與朋友形象之交互效果探討
陳翊甄; Chen, Yi Chen
4-Jan-2016
Facebook與Instagram之跨訊息綜效比較
陳又瑈; Chen, Yu Jou
11-Oct-2018
Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising
張郁敏; Chang, Yuhmiin
1-Jul-2022
Instagram主帳號、副帳號與特殊帳號之經營動機研究
劉昱均; Liu, Yu-Chun
14-Feb-2022
Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair
張郁敏; Chang, Yuhmiin
29-May-2023
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
張郁敏; Chang, Yuhmiin; Thorson, Esther
7-Mar-2019
O2O決策動機與行為
戴敬庭; Tai, Ching-Ting
22-Aug-2016
O2O消費的使用與滿足和科技接受整合模式——以線上買票,線下觀影為例
區谷怡
8-Mar-2013
Online and Offline Health Information Search Behavior among College Students: A Media Priority Study
張郁敏
24-Jul-2018
Perceived message consistency: Explicating how brand messages being processed across multiple online media
張郁敏; Chang, Yuhmiin
17-Feb-2023
Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India
張郁敏
6-Dec-2013
Television and Web advertising synergies
張郁敏; Chang, Yuhmiin
8-May-2017
The influence of media multitasking on the impulse to buy: A moderated mediation model
Chang, Yuhmiin; 張郁敏
15-Dec-2016
Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior
Chang, Yuhmiin; 張郁敏
9-Mar-2023
Z 世代音樂名人與創作型音樂人代言廣告之品牌效果初探
李雯蒨
24-Jun-2022
Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果
張郁敏; Chang, Yuhmiin