Showing results 20 to 39 of 49
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| Date | Title | Author(s) |
| 25-May-2021 | Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan | 陳冠儒; Chen, Kuan-Ju; Lee, Zon-Yau; Chu, Mei-Tai; Wang, Yu-Ting |
| 3-Aug-2019 | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
| 27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
| 3-Aug-2019 | Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 | 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung |
| 4-Aug-2021 | Instagram影響者行銷：自我與代言人一致性、品牌與代言人一致性及品牌體驗的影響 | 王姿雯; Wang, Tzu-Wen |
| 2-Sep-2021 | LINE官方帳號知覺互動性對於關係品質、品牌態度、持續使用意圖之影響： 以錯失恐懼為中介 | 張芷瑗; Chang, Chih-Yuan |
| 17-Jun-2021 | Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition | 陳冠儒; Chen, Kuan-Ju ; Lin, Jhih-Syuan |
| 3-Aug-2019 | Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan | 陳冠儒; Chen, Kuan-Ju; Phua, Joe |
| 3-Aug-2019 | Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations | 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju |
| 3-Aug-2019 | Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 3-Aug-2019 | Understanding the effect of social television on TV banding: A uses and gratifications Perspective | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement | 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling |
| 3-Aug-2019 | What’s in a tweet? Foreign correspondents’ use of social media | 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca |
| 21-Jul-2020 | When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇 |
| 3-Aug-2019 | When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives | 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan |
| 3-Aug-2019 | Would you be my friend? An examination of global marketers` brand personification strategies in social media | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 3-Aug-2019 | Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
| 1-Feb-2021 | 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 | 陳冠儒; Chen, Kuan-Ju |
| 2-Sep-2022 | 廣告訴求類型對行銷成效之影響：探究廣告價值與人格特質之角色 | 謝宜玟; Xie, Yi-Wen |
| 2-Aug-2023 | 影響者自創品牌之行銷成效探討： 模仿慾望的調節角色 | 李雯祺; Li, Wen-Chi |