Showing results 63 to 82 of 320
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| Date | Title | Author(s) |
| 14-Sep-2015 | IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN | Pan, Po-Lin;Cheng, I-Huei; 鄭怡卉 |
| 27-May-2021 | Impacts of Attitudes Toward Government and Corporations on Public Trust in Artificial Intelligence | 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho Ryan |
| 18-Jun-2015 | Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors | 林穎青;林建信; Lin, Ying-Ching;Lin, Chien-Hsin |
| 11-Oct-2018 | Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising | 張郁敏; Chang, Yuhmiin |
| 5-Jan-2015 | Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News | 張卿卿; Chang, Ching-Ching |
| 6-Dec-2013 | The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization | 張卿卿; Chang, Chingching |
| 6-Dec-2013 | The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization | 張卿卿; Chang, Chingching |
| 20-Mar-2014 | International applications of the agenda-setting Acapulco Typology | 陳憶寧; McCombs, Maxwell ; Ghanem, Salma ; Lennon, Federico Rey ; Blood, R. Warwick ; Chen, Yi-Ning (Katherine) ; Ban, Hyun |
| 10-Dec-2015 | Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals | Lin, Ying-Ching;Wang, Kai-Yu; 林穎青 |
| 11-Apr-2014 | Media Advocacy | Cheng, I-Huei |
| 14-Feb-2022 | Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair | 張郁敏; Chang, Yuhmiin |
| 29-May-2023 | Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load | 張郁敏; Chang, Yuhmiin; Thorson, Esther |
| 6-May-2014 | Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model | 張卿卿; Chang, Chingching |
| 22-Dec-2018 | A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects | Chang, Chingching; 張卿卿 |
| 27-Apr-2017 | Methodological Issues in Advertising Research: Current Status, Shifts, and Trends | 張卿卿; Chang, Chingching |
| 28-Apr-2020 | Model of Behavioral Strategies for Coping with Party Ambivalence | 張卿卿; Chang , Chingching |
| 21-Mar-2018 | Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms | 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I |
| 25-May-2020 | Narrative Ads and Narrative Processing | 張卿卿; Chang, Chingching |
| 15-Feb-2019 | Narrative engagement and vicarious interaction with multiple characters | 林淑芳; Lin, Shu-Fang;Dale, Katherine R.;McDonald, Daniel G.;Collier, James G.;Jones, Kaitlyn |
| 28-Oct-2020 | News feed algorithms, fake news, and Taiwan’s 2018 municipal elections | 陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan |