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| Date | Title | Author(s) |
| 27-Dec-2022 | Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement | 白佩玉; Pai, Peiyu; Tsai, Hsien-Tung;Zhong, Jun-Yu |
| 20-Nov-2013 | Explaining Members` Proactive Participation in Virtual Communities | 白佩玉; Pai,Pei-Yu |
| 2-Sep-2015 | How transformational leadership fuels employees’ service innovation behavior | Kao, Ping-Jen;Pai, Peiyu;Lin, Tingling;Zhong, Jun-Yu; 白佩玉 |
| 20-Nov-2013 | How virtual community participation influences consumer loyalty intentions in online shopping contexts: An investigation of mediating factors. | 白佩玉; Pai,Pei-Yu |
| 4-Jan-2021 | Instagram使用者商品資訊搜尋與購買意圖影響因素之探討 | 張筠靄; Chang, Yun-Ai |
| 1-Sep-2023 | Instagram網路影響者對於消費者購買美妝保養品意願之影響探討 | 廖芙萱; Liao, Fu-Xuan |
| 22-Jun-2020 | Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens | 白佩玉; Pai, Pei-Yu; Kao, P.-J.; Tsai, H.T. |
| 20-Nov-2013 | Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management | 白佩玉; Pai,Pei-Yu |
| 7-Jul-2016 | Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators | 白佩玉; Pai, Peiyu;Tsai, Hsien-Tung |
| 17-Jun-2021 | Too engaged to contribute? An exploration of antecedents and dual consequences of newcomer engagement in online social groups | 白佩玉; Pai, Peiyu; Tsai, Hsien-Tung |
| 25-May-2021 | User adoption of social networking sites | 白佩玉; Pai, Peiyu; Arnott, David C. |
| 20-Nov-2013 | User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach | 白佩玉; Pai,Pei-Yu |
| 6-Mar-2014 | Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories. | Tsai, Hsien-Tung ; Pai, Peiyu; 白佩玉 |
| 1-Aug-2022 | YouTube Shorts之觀看動機與使用意願 | 王詩涵; Wang, Shih-Han |
| 13-Jul-2018 | YouTube之運動行銷研究-以世大運為例 | 林宥綸; Lin, Yu-Lun |
| 10-Aug-2018 | 使用者於行動裝置應用程式之購票行為研究—以表演工作坊App為例 | 曹紘瑋; Tsao, Hung-Wei |
| 1-Aug-2022 | 個人化行銷廣告的利弊得失－信任移轉與隱私觀點 | 黃威綸; Huang, Wei-Lun |
| 10-Aug-2017 | 個人評價企業執行企業社會責任重要性之模式驗證－以天下企業公民獎為例 | 吳柏成; Wu, Po Cheng |
| 1-Sep-2023 | 全通路整合對客戶體驗之影響 —以植村秀為例 | 張雯琳; Chang, Wen-Lin |
| 7-Aug-2019 | 全通路經營模式切入點之探討 －以博客來和誠品為例 | 陳妤涵; Chen, Yu-Han |