學術產出:期刊論文

Showing 451-475 of 530
日期 題名 Author Type Full Text(downloads)
2017-12 Completeness and overlap in open access systems: Search engines, aggregate institutional repositories and physics-related open sources 蔡明月Tsay, Ming-yueh、Wu, Tai-luan、Tseng, Ling-li article pdf(420)
2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇Chu, Shu-ChuanLin, Jhih-Syuan article 說明頁(397)
2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇Lin, Jhih-SyuanSung, YongjunChen, Kuan-Ju article pdf(312)
2018 Examining how dependence on smartphones at work relates to Chinese employees’ workplace social capital, job performance, and smartphone addiction. 林翠絹、Li, Li、Lin, Trisha T C article 說明頁(727)
2012 The interplay of culture and situational cues in brand evaluations 林芝璇Sung, Yongjun、Choi, Sejung Marina、Lin, Jhih‐Syuan article 說明頁(431)
2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇Jin, Yan、Lin, Jhih-Syuan (Elaine)、Gilbreath, Bob、Lee, Yen-I article 說明頁(496)
2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇Chu, Shu-ChuanLin, Jhih-Syuan article 說明頁(468)
2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇Cicchirillo, VincentLin, Jhih-Syuan article 說明頁(402)
2010 Antecedents and consequences of cross-media usage: A study of a TV program`s official web site 林芝璇Lin, Jhih-Syuan、Cho, Chang-Hoan article pdf(410)
2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇Chen, Kuan‐Ju、Kim, Jooyoung、Lin, Jhih‐Syuan article 說明頁(403)
2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇Lin, Jhih-Syuan、Peña, Jorge article pdf(406)
2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇Kim, EuniceLin, Jhih-SyuanSung, Yongjun article pdf(436)
2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇Chen, Kuan-JuLin, Jhih-Syuan、Choi, Jung Hwa、Hahm, Jung Min article pdf(338)
2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和、Hsu, Kuang-Chung、Weng, Yungho article pdf(328)
2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽、Kung, Kao-Hui、Ho, Chin-Fu、Hung, Wei-Hsi、Wu, Chuan-Chun article pdf(341)
2017-07 Memoria, deambulacion urbana y pesquisas en la novela negra de Francisco Gonzalez Ledesama 楊瓊瑩Yang, Chung-Ying article pdf(287)
2017-06 Coaching competency and trust in coach in sport teams 謝明輝、Kao, San-Fu、Hsieh, Ming-Hui、Lee, Po-Lun article
2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇Sung, Yongjun、Moon, Jang Ho、Kang, Mihyun、Lin, Jhih-Syuan article pdf(389)
2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇Lin, Jhih-SyuanSung, Yongjun article 說明頁(460)
2017-01 從雙路徑模型探討風險訊息的包裝與呈現對環境友善行為意圖的影響 施琮仁、Shih, Tsung-Jen article pdf(408)
2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇Phua, JoeLin, Jhih-Syuan、Limn, Dong Jae article pdf(517)
2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿Chang, Chingching article pdf(497)
2017-10 A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects 張卿卿Chang, Chingching article pdf(490)
2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇、Lin, Jih-Hsuan Tammy、Wu, Dai-Yun、Tao, Chen-Chao article pdf(451)
2018 What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan Skoric, Marko M.、Zhu, Qinfeng、林日璇、Lin, Jih-Hsuan Tammy article 說明頁(552)