| 2013.05 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
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pdf(1294) |
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| 2013.02 |
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising |
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pdf(1050) |
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| 2013-02 |
Imagery fluency and narrative advertising effects |
article |
pdf(1358) |
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| 2012-12 |
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model |
article |
pdf(787) |
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| 2012-06 |
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討 |
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pdf(1240) |
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| 2012-06 |
Ambivalent Attitudes in a Communication Process: An Integrated Model |
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pdf(1569) |
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| 2012-04 |
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model |
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說明頁(1627) |
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| 2012.03 |
Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model |
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pdf(1352) |
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| 2012-03 |
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences |
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pdf(970) |
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| 2012 |
News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example |
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pdf(1258) |
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| 2012 |
How people tell an ad story: Western vs. Asian styles |
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說明頁(1413) |
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| 2012 |
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs |
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說明頁(1522) |
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| 2011-12 |
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads |
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pdf(1051) |
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| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
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pdf(1308) |
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| 2011-12 |
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing |
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pdf(1571) |
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| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
article |
pdf(1303) |
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| 2011-08 |
The effects of the number of product subcategories on perceived variety and shopping experience in an online store |
article |
pdf(1387) |
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| 2011-03 |
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns |
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pdf(1487) |
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| 2010-12 |
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies |
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pdf(1337) |
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| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
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pdf(1298) |
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| 2010 |
台灣選舉中的競選廣告與議題/特質所有權認知 |
article |
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| 2010 |
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator |
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pdf(801) |
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| 2010 |
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. |
article |
pdf(767) |
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| 2009-12 |
競選廣告之效果探討：以議題所有權策略為例 |
article |
pdf(965) |
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| 2009-02 |
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes |
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pdf(1377) |
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