| 2011-12 |
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing |
article |
pdf(1555) |
214 | 158 |
| 2013-02 |
Imagery fluency and narrative advertising effects |
article |
pdf(1343) |
86 | 103 |
| 2009 |
Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising |
article |
pdf(1758) |
91 | 67 |
| 2012 |
News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example |
article |
pdf(1226) |
72 | 63 |
| 2001 |
The impact of emotion elicited by political advertising on candidate evaluations |
article |
pdf(1065) |
65 | 59 |
| 2014-08 |
Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising |
article |
pdf(1295) |
60 | 55 |
| 2015-10 |
Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings |
article |
pdf(687) |
68 | 52 |
| 2008 |
Increasing mental health literacy via narrative advertising |
article |
pdf(1286) |
69 | 49 |
| 2008-01 |
Ad Framing Effects For Consumption Products: An Affect Priming Process |
article |
pdf(1597) |
55 | 48 |
| 2007-03 |
The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies |
article |
pdf(758) |
65 | 43 |
| 2005 |
Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms |
article |
pdf(1428) |
48 | 41 |
| 2008 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
article |
pdf(1606) |
46 | 40 |
| 2012-04 |
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model |
article |
說明頁(1625) |
33 | 33 |
| 2005 |
The moderating influence of ad framing for ad-self-congruency effects |
article |
pdf(1099) |
34 | 31 |
| 2016-12 |
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends |
article |
pdf(806) |
32 | 27 |
| 2006 |
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective |
article |
pdf(1355) |
32 | 26 |
| 2006-12 |
Cultural masculinity/femininity influences on ad appeals |
article |
pdf(731) |
30 | 26 |
| 2011-03 |
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns |
article |
pdf(1485) |
36 | 26 |
| 2010 |
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator |
article |
pdf(796) |
32 | 25 |
| 2012.03 |
Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model |
article |
pdf(1342) |
29 | 24 |
| 2015-07 |
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation |
article |
pdf(839) |
37 | 24 |
| 2007 |
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample |
article |
pdf(1515) |
24 | 23 |
| 2009 |
Repetition Variation Strategies for Narrative Advertising |
article |
pdf(1267) |
27 | 23 |
| 2010 |
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. |
article |
pdf(754) |
29 | 23 |
| 2004-08 |
When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements |
article |
pdf(830) |
29 | 22 |
