1. NCCU Academic Hub
  2. Researcher
  3. College of Commerce
  4. Department of International Business
  5. CHIEN-WEI CHEN

Publications- All

Showing 1-25 of 28
Date Title Type Full Text
2019-11 Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits conference web page(452)
2018-02 Information and Timing of New Product Preannouncement and Firm Value article web page(656)
2018 Consumer Evaluations of Service Co-Branding article web page(629)
2018 Financial leverage and competitive strategy of cross-listing firms article web page(578)
2017-01 An Eye for An Eye: A Matching Response Approach to New Product Preannouncement conference web page(720)
2017 Social media and marketing effectiveness article pdf(494)
2016 Fear of Product Obsolescence and Intention to Upgrade conference pdf(274)
2014-07 The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements article pdf(1221)
2014-06 New Product Preannouncements, Advertising Investments, and Stock Returns article pdf(1431)
2014 Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects conference pdf(783)
2013-11 Technological opportunism and firm performance: Moderating contexts article pdf(837)
2013.03 霸權、戰爭與石油美元機制：「炫耀性利他主義」信息策略 article pdf(1224)
2013 產品過時恐懼與高科技耐久產品採用 report pdf(226)
2012-06 An Eye for An Eye: Signaling before and during the Korean War of 1950-53 article pdf(1331)
2012-04 Design and Delivery of New Product Preannouncement Messages article pdf(1249)
2011.12 Integrated Marketing Communications and New Product Performance in International Markets article pdf(1342)
2010-03 紮根理論與質性研究：調和觀點 article pdf(1675)
2007-11 Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms article pdf(1505)
2006 資通訊暨生技產業創新模式 report
2005-01 台灣電影的美麗與哀愁—產業分析與生存策略 conference
2004 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 report
2004 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 report
2003 推動企業營運總部計畫-推動成立企業學院與知識基地 report
2003 推動企業營運總部計畫-推動成立企業學院與知識基地 report
2002-09 反傾銷制度產業損害經濟分析--美國鋼鐵與高科技產業案例研究 article web page(1293)web page(1258)