| 2021-10 |
業配文之信號理論觀點 |
report |
說明頁(15) |
| 2019-11 |
Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits |
conference |
說明頁(822) |
| 2019-09 |
新產品預告與高科技耐久產品置換決策：信號理論觀點 |
report |
說明頁(13) |
| 2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(922) |
| 2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(864) |
| 2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(850) |
| 2017-08 |
高科技耐久產品之升級決策：認知與情感觀點 |
report |
說明頁(16) |
| 2017-01 |
An Eye for An Eye: A Matching Response Approach to New Product Preannouncement |
conference |
說明頁(1100) |
| 2017 |
Social media and marketing effectiveness |
article |
pdf(668) |
| 2016 |
Fear of Product Obsolescence and Intention to Upgrade |
conference |
pdf(274) |
| 2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1402) |
| 2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1681) |
| 2014 |
Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects |
conference |
pdf(1046) |
| 2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(1075) |
| 2013 |
產品過時恐懼與高科技耐久產品採用 |
report |
pdf(226) |
| 2012-06 |
An Eye for An Eye: Signaling before and during the Korean War of 1950-53 |
article |
pdf(1632) |
| 2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1519) |
| 2010-03 |
紮根理論與質性研究：調和觀點 |
article |
pdf(2007) |
| 2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1687) |
| 2006 |
資通訊暨生技產業創新模式 |
report |
|
| 2005-01 |
台灣電影的美麗與哀愁—產業分析與生存策略 |
conference |
|
| 2004 |
推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 |
report |
|
| 2004 |
推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 |
report |
|
| 2003 |
推動企業營運總部計畫-推動成立企業學院與知識基地 |
report |
|
| 2003 |
推動企業營運總部計畫-推動成立企業學院與知識基地 |
report |
|
