| 2025-10 |
Varieties of consumer brands: perspectives of perceived entitativity |
article |
說明頁(43) |
| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
article |
說明頁(465) |
| 2024-02 |
Brand Diversity and Similarity Effects on Brand Perceptions |
conference |
pdf(339) |
| 2023-03 |
禍延子孫？母公司犯錯，子公司回應策略與抵制行為之研究 |
report |
說明頁(16) |
| 2021-10 |
父債子還？相似性、替代性及廠商回應策略對消費者抵制母子公司之研究 |
report |
說明頁(18) |
| 2021-01 |
併購:企業成長的關鍵 |
book/chapter |
說明頁(716) |
| 2021-01 |
企業併購理論與實務 |
book |
說明頁(952) |
| 2020-10 |
Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations |
conference |
說明頁(576) |
| 2019-07 |
To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price |
conference |
|
| 2019-07 |
Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation |
conference |
pdf(762) |
| 2019-04 |
博弈型價格促銷之研究：心理機制、消費者認知及購買行為 |
report |
說明頁(11) |
| 2017-12 |
大成與頂新之個案分析 |
book/chapter |
說明頁(912) |
| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
article |
pdf(864) |
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(277) |
| 2016-10 |
個人特質對玷汙廣告代言人及品牌認知的影響：性格傾向、道德傾向及自我定位之研究 |
report |
說明頁(13) |
| 2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究 |
article |
pdf(931) |
| 2016-06 |
以後設分析法探討科技接受模式之研究 |
article |
pdf(991) |
| 2014-05 |
科技接受模式之後設分析 |
conference |
pdf(570) |
| 2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS |
conference |
pdf(1218) |
| 2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS |
conference |
pdf(1179) |
| 2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? |
conference |
pdf(1116) |
| 2010-01 |
企業併購個案研究(三) |
book/chapter |
說明頁(978) |
| 2009-07 |
Price-Quality Relationships in the Taiwan Market |
conference |
|
| 2009-04 |
贈品促銷深度對贈品組合評價影響之研究 |
article |
pdf(1525) |
| 2009 |
企業法律實務專題─M&A實例研習 |
report |
pdf(4534) |
