| 2025-10 |
Varieties of consumer brands: perspectives of perceived entitativity |
article |
web page(23) |
| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
article |
web page(448) |
| 2024-02 |
Brand Diversity and Similarity Effects on Brand Perceptions |
conference |
pdf(339) |
| 2021-01 |
企業併購理論與實務 |
book |
web page(933) |
| 2021-01 |
併購:企業成長的關鍵 |
book/chapter |
web page(707) |
| 2020-10 |
Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations |
conference |
web page(560) |
| 2019-07 |
To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price |
conference |
|
| 2019-07 |
Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation |
conference |
pdf(759) |
| 2017-12 |
大成與頂新之個案分析 |
book/chapter |
web page(904) |
| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
article |
pdf(864) |
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(276) |
| 2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究 |
article |
pdf(926) |
| 2016-06 |
以後設分析法探討科技接受模式之研究 |
article |
pdf(973) |
| 2014-05 |
科技接受模式之後設分析 |
conference |
pdf(569) |
| 2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS |
conference |
pdf(1218) |
| 2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS |
conference |
pdf(1176) |
| 2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? |
conference |
pdf(1116) |
| 2010-01 |
企業併購個案研究(三) |
book/chapter |
web page(963) |
| 2010 |
願景2025:打造台灣產業未來力整合型計畫 |
report |
web page(306) |
| 2009-07 |
Price-Quality Relationships in the Taiwan Market |
conference |
|
| 2009-04 |
贈品促銷深度對贈品組合評價影響之研究 |
article |
pdf(1522) |
| 2009 |
願景2025:打造台灣產業未來力整合型計畫 |
report |
web page(349) |
| 2009 |
企業法律實務專題─M&A實例研習 |
report |
pdf(4534) |
| 2009 |
願景2025:打造台灣產業未來力整合型計畫 |
report |
web page(389) |
| 2009 |
品牌力調查產學合作研究案 |
report |
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