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Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
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| 2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究 |
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| 2016-06 |
以後設分析法探討科技接受模式之研究 |
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| 2014.03 |
Position matters when we stand together: a linguistic perspective on composite brand extensions |
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| 2010-05-17 |
打造國際化的求學環境 |
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| 2009-04 |
贈品促銷深度對贈品組合評價影響之研究 |
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| 2009 |
A Research of the Effect of Gift Promotion and Its Spillover Effect |
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| 2009 |
The Perception of Family Brand Entitativity and Varieties of Family Brands |
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| 2008 |
A case study of customer capital management in Taiwan’s financial industry |
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| 2005-01 |
臺北市中大型劇場定位研究--多元尺度分析 |
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| 1999 |
問題次序的訪答效應之初探 |
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| 1999 |
非營利組織行銷:表演藝術團體之探索性研究 |
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| 1998-02 |
A Selective Review of Innovation Process Research --- A Metatheoretic Approach |
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| 1998 |
The Effects of Framing Price Promotion Messages on consumers` Perceptions and Purchase Intention |
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| 1996 |
Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations |
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| 1995-06 |
A Categorization Approach to Market Segmentation |
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| 1995-06 |
A Categorization Approach to Market Segmentation |
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| 1986-02 |
研究發展績效之衡量與分析 |
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