| 2025-10 |
Varieties of consumer brands: perspectives of perceived entitativity |
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| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
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| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
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pdf(864) |
| 2016-10 |
來源國形象對消費者態度與行為影響之後設分析研究 |
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| 2016-06 |
以後設分析法探討科技接受模式之研究 |
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pdf(973) |
| 2009-04 |
贈品促銷深度對贈品組合評價影響之研究 |
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pdf(1522) |
| 2009 |
A Research of the Effect of Gift Promotion and Its Spillover Effect |
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| 2009 |
The Perception of Family Brand Entitativity and Varieties of Family Brands |
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| 2008 |
A case study of customer capital management in Taiwan’s financial industry |
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pdf(711) |
| 2005-01 |
臺北市中大型劇場定位研究--多元尺度分析 |
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pdf(940) |
| 1999 |
非營利組織行銷:表演藝術團體之探索性研究 |
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web page(1403) |
| 1999 |
問題次序的訪答效應之初探 |
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pdf(1161) |
| 1998-02 |
A Selective Review of Innovation Process Research --- A Metatheoretic Approach |
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| 1998 |
The Effects of Framing Price Promotion Messages on consumers` Perceptions and Purchase Intention |
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pdf(1815) |
| 1996 |
Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations |
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pdf(1510) |
| 1995-06 |
A Categorization Approach to Market Segmentation |
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pdf(559) |
| 1995-06 |
A Categorization Approach to Market Segmentation |
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pdf(637) |
| 1986-02 |
研究發展績效之衡量與分析 |
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web page(1574) |
