| 2021-09 |
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets |
article |
pdf(188) |
| 2019-03 |
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising |
conference |
web page(370) |
| 2018-01 |
Influencing Consumer Response to Products with High Styling: The Role of Mindsets |
conference |
web page(332) |
| 2017-06 |
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency |
conference |
web page(1703) |
| 2017-04 |
Exploring Wasteful Consumption |
article |
pdf(743) |
| 2017-02 |
The Influence of Pro-environmental Credentials on Wasteful Consumption |
conference |
pdf(686) |
| 2017 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity |
article |
pdf(326) |
| 2016-10 |
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals |
article |
pdf(500) |
| 2016-02 |
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals |
conference |
pdf(946) |
| 2016-01 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals |
article |
pdf(228) |
| 2015-05 |
Physical activity and food consumption: The moderating role of individual dieting tendency |
article |
web page(909) |
| 2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals |
article |
pdf(716) |
| 2014 |
轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果 |
report |
pdf(322) |
| 2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution |
article |
pdf(831) |
| 2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage |
article |
pdf(971) |
| 2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk |
article |
web page(843) |
| 2010 |
Attributions and Outcomes of Customer Misbehavior |
article |
pdf(988) |
| 2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? |
article |
web page(797) |
| 2007 |
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors |
article |
pdf(856) |
| 2006 |
電子化服務價值：消費者知識與知覺風險之干擾效果 |
article |
pdf(620) |
| 2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? |
article |
pdf(1002) |
| 2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. |
article |
web page(863) |
| 2003 |
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? |
article |
pdf(932) |
