| 2024-09 |
Giving a Conspicuously Branded Gift: The Role of Guilt |
article |
web page(288) |
| 2024-08 |
Exploring the effect of guilt on giving a consciously branded gift |
conference |
web page(345) |
| 2021-09 |
Influencing Consumer Response to Highly Aesthetic Products: The Role of Mindsets |
article |
pdf(581) |
| 2019-03 |
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude toward Social Network Advertising |
conference |
web page(736) |
| 2018-01 |
Influencing Consumer Response to Products with High Styling: The Role of Mindsets |
conference |
web page(788) |
| 2017-06 |
Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency |
conference |
web page(2005) |
| 2017-04 |
Exploring Wasteful Consumption |
article |
pdf(1148) |
| 2017-04 |
Creating an effective code-switched ad for monolinguals: The influence of brand origin and foreign language familiarity |
article |
pdf(751) |
| 2017-02 |
The Influence of Pro-environmental Credentials on Wasteful Consumption |
conference |
pdf(997) |
| 2016-10 |
Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals |
article |
pdf(797) |
| 2016-02 |
Re-investigating Language Choice for Multinational Corporations and Local Firms with a Focus on Monolinguals |
conference |
pdf(1263) |
| 2016-01 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals |
article |
pdf(540) |
| 2015-05 |
Physical activity and food consumption: The moderating role of individual dieting tendency |
article |
web page(1233) |
| 2015 |
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals |
article |
pdf(1072) |
| 2014 |
轉碼廣告的說服力—語言熟悉程度、消費者認同與產品類別的干擾效果 |
report |
pdf(322) |
| 2013 |
The face value of foreign currency on consumer price perception—The moderating effect of product substitution |
article |
pdf(1214) |
| 2012 |
Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk |
article |
web page(1189) |
| 2012 |
Double Standard: The Role of Environmental Consciousness in Green Product Usage |
article |
pdf(1365) |
| 2010 |
Attributions and Outcomes of Customer Misbehavior |
article |
pdf(1334) |
| 2008 |
The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? |
article |
web page(1110) |
| 2007 |
Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors |
article |
pdf(1177) |
| 2006 |
電子化服務價值：消費者知識與知覺風險之干擾效果 |
article |
pdf(952) |
| 2005 |
Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic? |
article |
pdf(1319) |
| 2004 |
The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias. |
article |
web page(1317) |
| 2003 |
Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? |
article |
pdf(1274) |
