| 2025-06 |
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? |
article |
說明頁(234) |
| 2024-08 |
Shaping Consumer Perception of Healthcare Service Robots: The Role of Tangible Design |
conference |
pdf(324) |
| 2024-07 |
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products |
article |
說明頁(561) |
| 2024-03 |
It’s All about Timing: Captive Targeting through Mobile Ads |
article |
說明頁(428) |
| 2024-02 |
Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) |
conference |
pdf(340) |
| 2024-02 |
Virtual Influencers: Does Self-Image Congruence with Consumers Matter? |
conference |
pdf(470) |
| 2024-02 |
Embracing Green: Luxury Brands’ Advertising for Electric Vehicles |
conference |
pdf(421) |
| 2023-08 |
Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement |
conference |
說明頁(474) |
| 2023-07 |
The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract |
conference |
說明頁(566) |
| 2023-04 |
Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers |
article |
說明頁(690) |
| 2023-02 |
Does language shape the mind? Linguistic fluency and perception of service quality |
article |
說明頁(588) |
| 2023-02 |
Can we serve both God and Money? The role of indirect appeal and its limitation |
article |
說明頁(473) |
| 2023-01 |
How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations |
article |
說明頁(695) |
| 2022-12 |
A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West |
book |
|
| 2022-08 |
AI and IoT: A Meta-analysis of Consumers＇ Adoption of Emerging Technologies |
conference |
pdf(1) |
| 2022-08 |
Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness |
conference |
pdf(0) |
| 2022-06 |
Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic |
conference |
說明頁(494) |
| 2021-08 |
Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design |
conference |
pdf(466) |
| 2021-02 |
The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings |
article |
pdf(549) |
| 2020-12 |
Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products? |
article |
pdf(527) |
| 2020-09 |
Overcoming Mobile Addiction through Enhancing Life-satisfaction |
conference |
pdf(401) |
| 2020-08 |
The Shift from Human Service Providers to AI Service Robots |
conference |
pdf(555) |
| 2020-01 |
Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy? |
article |
說明頁(931) |
| 2019-05 |
Adoption of digital devices for children education: Korean case |
article |
pdf(497) |
| 2018-08 |
A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships |
article |
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