Publications- All

Showing 1-25 of 32
Date Title Type Full Text
2024-08 Shaping Consumer Perception of Healthcare Service Robots: The Role of Tangible Design conference pdf(88)
2024-07 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products article web page(98)
2024-03 It’s All about Timing: Captive Targeting through Mobile Ads article web page(93)
2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles conference pdf(171)
2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter? conference pdf(186)
2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) conference pdf(74)
2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement conference web page(166)
2023-07 The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract conference web page(114)
2023-04 Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers article web page(285)
2023-02 Can we serve both God and Money? The role of indirect appeal and its limitation article web page(180)
2023-02 Does language shape the mind? Linguistic fluency and perception of service quality article web page(232)
2023-01 How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations article web page(338)
2022-12 A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West book
2022-08 AI and IoT: A Meta-analysis of Consumers' Adoption of Emerging Technologies conference pdf(1)
2022-08 Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness conference pdf(0)
2022-06 Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic conference web page(149)
2021-08 Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design conference pdf(201)
2021-02 The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings article pdf(215)
2020-12 Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products? article pdf(251)
2020-09 Overcoming Mobile Addiction through Enhancing Life-satisfaction conference pdf(167)
2020-08 The Shift from Human Service Providers to AI Service Robots conference pdf(211)
2020-01 Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy? article web page(533)
2019-05 Adoption of digital devices for children education: Korean case periodical articles pdf(242)
2018-08 A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships periodical articles
2018-08 Deservingness and Consumers` Pro-social Behaviors 會議論文