Showing results 7 to 26 of 133
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Date | Title | Author(s) |
4-Dec-2018 | Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach | Su, Jin; 張愛華; Chang, Aihwa |
8-Aug-2017 | Investigating the dual-route effects of corporate branding on brand equity | 張愛華; 韓志翔; Chang, Aihwa; Chiang, Hsu-Hsin; Han, Tzu-Shian |
6-Oct-2010 | Measuring Customer Capital in Telecommunication Industry by Anlytical Hierarchy Process | 張愛華 |
7-Sep-2017 | The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation | 張愛華; Chang, Aihwa; Tseng, Timmy H.; Tung, Pei-Ju |
6-Jan-2014 | Online Brand Community Response to Negative Brand Events: the Role of Group eWOM | 張愛華; Chang, Aihwa |
20-Nov-2013 | Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving | 張愛華; Chang,Ai-Hwa |
30-May-2016 | The Psychological Mechanism of Brand Co-creation Engagement | 張愛華; Hsieh, Sara H.;Chang, Aihwa |
6-Nov-2014 | VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS | 張愛華; 曾忠蕙; 朱敏曄; Chang, Aihwa; Tseng, Chung-Hui; Chu, Min-yeh |
4-Dec-2018 | 中國大陸行銷通路管理與實務篇章 | 廖文志; 張愛華; 吳師豪; 林淑美 |
7-Nov-2014 | 中小企業電腦化的領航者~偉盟系統公司 | 張愛華; Chang, Aihwa |
18-Sep-2009 | 主題廣告、促銷活動與品牌層級之綜效研究 — 考慮產品類別之調節效果 | 張馨云 |
8-Dec-2010 | 交換式電源供應器顧客資本管理之研究―以個案公司為例 | 高銘傳 |
11-Sep-2009 | 付款機制、使用利益變化對於服務使用行為影響之探討—考慮產品利益類別 | 曹惠棠; Tsao, Huitang |
7-Dec-2010 | 以3M階層模型探討消費者個人特質及動機 | 林佳怡 |
18-Sep-2009 | 以一整合性架構探討台灣行動商務科技接受度之研究 | 陳盈妘; Chen,Ying Yun |
29-Sep-2011 | 以消費者-公司認同為中介變數探討企業社會責任認知與購買意願之關係 | 簡以潔; Chien, Yi Chieh |
30-Oct-2012 | 以網路外部性探討行動應用程式對智慧型手機購買意圖之影響 | 黃詩婷 |
18-Sep-2009 | 以聯合分析法探討消費者對忠誠方案屬性之偏好 | 沈佳穎 |
1-Jul-2019 | 以聯合分析法探討消費者對於行動支付的偏好 | 廖孟筠; Liao, Meng-Yun |
8-Dec-2010 | 以聯合分析法探討環保家具之購買行為 | 郭孟杭 |