Showing results 8 to 27 of 50
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| Date | Title | Author(s) |
| 3-Aug-2019 | Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement | 陳冠儒; Chen, Kuan-Ju; Phua, Joe |
| 3-Aug-2019 | Evaluation of the theory of planned behavior | 陳冠儒; Chen, Kuan-Ju |
| 18-Dec-2020 | Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan |
| 3-Aug-2019 | Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value | 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung |
| 3-Aug-2019 | Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan |
| 3-Aug-2019 | Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands | 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin |
| 3-Aug-2019 | Forgiving brand failures: The role of brand relationship commitment | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 3-Aug-2019 | Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS | 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju |
| 3-Aug-2019 | How Pinteresting! Exploring global brands’ visual brand identity strategies | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun |
| 8-Sep-2023 | How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity | 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu |
| 3-Aug-2019 | Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses | 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung |
| 3-Aug-2019 | Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism | 陳冠儒; Chen, Kuan-Ju |
| 25-May-2021 | Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan | 陳冠儒; Chen, Kuan-Ju; Lee, Zon-Yau; Chu, Mei-Tai; Wang, Yu-Ting |
| 3-Aug-2019 | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan |
| 27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
| 3-Aug-2019 | Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 | 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung |
| 4-Aug-2021 | Instagram影響者行銷：自我與代言人一致性、品牌與代言人一致性及品牌體驗的影響 | 王姿雯; Wang, Tzu-Wen |
| 2-Sep-2021 | LINE官方帳號知覺互動性對於關係品質、品牌態度、持續使用意圖之影響： 以錯失恐懼為中介 | 張芷瑗; Chang, Chih-Yuan |
| 17-Jun-2021 | Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition | 陳冠儒; Chen, Kuan-Ju ; Lin, Jhih-Syuan |