Showing results 7 to 26 of 132
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| Date | Title | Author(s) |
| 8-Oct-2018 | Information and Timing of New Product Preannouncement and Firm Value | 陳建維; Yang, Chi-Lin; Lin, Tsai-Yin; Chen, Chien-Wei; Chiang, Min-Hsien |
| 19-Dec-2013 | Integrated Marketing Communications and New Product Performance in International Markets | 陳建維; Chen,Chien-Wei |
| 19-Dec-2013 | New Product Preannouncements, Advertising Investments, and Stock Returns | 陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin |
| 2-Sep-2015 | Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects | Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 11-Sep-2009 | Product Line and Brand Management: The Implication of Taiwanese Motorcycle Manufacturers | 李佳陵 |
| 19-Dec-2013 | The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements | 陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin |
| 20-Jul-2017 | Social media and marketing effectiveness | Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
| 28-Apr-2015 | Technological opportunism and firm performance: Moderating contexts | Chen, Chien-Wei;Lien, N.-H.; 陳建維 |
| 1-Feb-2013 | 下午茶消費者行為之研究 | 蔡承容; Cheng-Jung Tsai |
| 2-Mar-2020 | 中國半導體晶圓代工的國際競爭優勢 | 汪士偉; Wong, Shih-Wei |
| 30-Oct-2012 | 中國大型企業的國際化策略-以華潤微電子集團為例 | 林欣杰; Lin, Hsin Chieh |
| 7-Aug-2019 | 代理商成長策略之研究－油品代理商為例 | 周日新; Sean, J.H. Chou |
| 4-Jan-2021 | 以懷舊為主軸的服務業行銷-以上海地區為例 | 解嘉琛; Xie, Jia-Chen |
| 24-Jul-2017 | 以科技接受模式探討行動叫車App之使用行為-以Uber為例 | 呂慈曾; Lu, Tzu Tseng |
| 11-Sep-2009 | 企業成長與國際市場發展策略-以某資訊公司為例 | 林淑君 |
| 7-Aug-2019 | 企業販售小農產品之品牌與銷售效果 | 溫蕙毓; Woon, Huey-Yi |
| 9-May-2016 | 低價小筆記型電腦市場區隔研究-以華碩Eee PC為例 | 蔡桂賓; Tsai, Kuei Pin |
| 29-Sep-2011 | 便利商店促銷贈品收藏行為之研究-以7-ELEVEN為例 | 王雅芬; Wang, Ya Fen |
| 11-Sep-2009 | 信用卡品牌聯盟前置因素及其績效之探討 | 楊淑婷 |
| 10-Jul-2018 | 個人潔面保養品牌之品牌定位研究 | 郭麗彤; Kuo, Li-Tung |