Showing results 1 to 20 of 190
next >
| Date | Title | Author(s) |
| 6-Oct-2010 | The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research | 樓永堅 |
| 11-Nov-2016 | A Categorization Approach to Market Segmentation | 樓永堅; Lou, Yung-Chien |
| 29-Aug-2018 | BEPS十五項行動方案稅務改革對跨國企業之影響 | 劉穎勳 |
| 10-Sep-2018 | A case study of customer capital management in Taiwan’s financial industry | 樓永堅; Lou, Yung-Chien; 張愛華; Chang, Aihwa; 魏聖忠; 孫國寧 |
| 25-Nov-2008 | A Categorization Approach to Market Segmentation | 樓永堅; Lou, Yung-Chien |
| 25-Nov-2008 | Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations | 樓永堅; Lee, Moonkyu; Lou, Yung-Chien |
| 11-Apr-2022 | Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations | 樓永堅; Lou, Yung-Chien; Tseng, Wei-Chih |
| 26-Jun-2018 | Exploring the Flow Experience in the Virtual World by the Auto-driving Method | 黃增隆; Huang, Tseng-Lung; 別蓮蒂; Bei, Lien-Ti; 樓永堅 |
| 13-Aug-2018 | Facebook粉絲專頁貼文性質對互動及商品導購效果之影響 -以「Bread & Boxers Taiwan 粉絲團」為例 | 施雨彤; Shih, Yu-Tung |
| 18-Sep-2009 | M型消費對航空業經營策略之影響 | 趙國帥; Chao,Kuo Shui |
| 25-Nov-2019 | Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation | 樓永堅; Lou, Yung-Chien; 曾威智 |
| 6-Oct-2010 | Price-Quality Relationships in the Taiwan Market | 樓永堅 |
| 25-Nov-2008 | A Selective Review of Innovation Process Research --- A Metatheoretic Approach | 樓永堅 |
| 2-Sep-2015 | The Perception of Family Brand Entitativity and Varieties of Family Brands | Chang, Joseph W.;Lou, Yung-Chien; 樓永堅 |
| 25-Nov-2019 | To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price | 樓永堅; Lou, Yung-Chien; 蔡佩純; Tsai, Pei-Chun |
| 2-May-2016 | 中國企業主管培訓之研究 | 陳楊林 |
| 1-Apr-2013 | 中小企業轉型之人才發展機制探討-以G公司為例 | 林添瑞 |
| 14-Oct-2010 | 九十年民眾參與藝文活動調查計畫 | 樓永堅 |
| 12-Sep-2009 | 事件行銷溝通效果之研究 | 邱勝福; Chiu,Sheng-Fu |
| 20-Apr-2016 | 二階段訂價之聯合分析-以行動電話通信服務業為例 | 莊曜燦 |