| 2005 |
The moderating influence of ad framing for ad-self-congruency effects |
article |
pdf(1099) |
| 2005 |
廣告資訊處理過程中的自我預示效果(II) |
report |
pdf(564) |
| 2004-08 |
When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements |
article |
pdf(834) |
| 2004-07 |
如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 |
article |
pdf(1054) |
| 2004-07 |
廣告與自我一致性效果 |
article |
pdf(1191) |
| 2004-01 |
網路使用、社會資產與另類政治參與 |
conference |
|
| 2004-01 |
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies |
conference |
|
| 2004-01 |
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts |
conference |
|
| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
conference |
|
| 2004-01 |
從性別差異與產品態度確定性高低來探討廣告框架效果 |
article |
pdf(1094) |
| 2004 |
Political Communication Research in Taiwan |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
conference |
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| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
conference |
|
| 2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
conference |
|
| 2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
conference |
|
| 2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
conference |
|
| 2004 |
How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts |
article |
pdf(1345) |
| 2004 |
Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies |
article |
pdf(1473) |
| 2004 |
Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement |
article |
pdf(1156) |
| 2004 |
The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation |
article |
pdf(621) |
| 2004 |
廣告說服中情感與認知的互動效果(2/2) |
report |
pdf(445) |
| 2004 |
Competitive Paper Session: Family and Gender Issues |
article |
說明頁(962) |
| 2003-10 |
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線準上實驗 |
article |
pdf(1048) |
| 2003-05 |
學術國際化個人之路 |
article |
pdf(954) |
| 2003-03 |
健康訊息效果/效益評估用於菸害防制宣導的芻議 |
article |
pdf(1610)pdf(1021) |
