| 2009 |
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals |
article |
pdf(1092) |
| 2009 |
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(II) |
report |
pdf(732) |
| 2009 |
Political communication in Taiwan |
book/chapter |
說明頁(918) |
| 2008-01 |
Ad Framing Effects For Consumption Products: An Affect Priming Process |
article |
pdf(1595) |
| 2008 |
Increasing mental health literacy via narrative advertising |
article |
pdf(1281) |
| 2008 |
促進公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(I) |
report |
pdf(1184) |
| 2008 |
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(I) |
report |
|
| 2008 |
The Effectiveness of Using a Global Look in an Asian Market |
article |
說明頁(1458) |
| 2008 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
article |
pdf(1598) |
| 2007-10 |
Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials |
article |
說明頁(1419) |
| 2007-10 |
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 |
article |
pdf(1723) |
| 2007-10 |
The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives |
article |
pdf(850) |
| 2007-08 |
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 |
conference |
|
| 2007-08 |
Is that website for me? An affect as informaiton model of congruency effects |
conference |
|
| 2007-07 |
情境引發情感對於高低涉入商品廣告效果之影響 |
article |
pdf(1942) |
| 2007-07 |
Enhancing the effectivness of anti-smoking messages via self-congruent appeals |
conference |
|
| 2007-03 |
The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies |
article |
pdf(752) |
| 2007-01 |
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election |
article |
pdf(1446) |
| 2007-01 |
How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products |
article |
pdf(1606)pdf(863) |
| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
article |
pdf(1498) |
| 2007 |
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample |
article |
pdf(1502) |
| 2007 |
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies |
article |
|
| 2007 |
我國廣播電視廣告規範政策研析 |
report |
pdf(853) |
| 2007 |
候選人、媒體與總統大選-競選廣告與議題/特質所有權認知 |
report |
pdf(1061) |
| 2007 |
廣告的敘事資訊處理 |
report |
說明頁(632) |
