| 2011-08 |
The effects of the number of product subcategories on perceived variety and shopping experience in an online store |
article |
pdf(1366) |
| 2011-03 |
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns |
article |
pdf(1481) |
| 2011 |
後設認知與傳播說服 |
report |
說明頁(807) |
| 2011 |
新聞媒體如何建構科學真實：新聞報導的正確性及其影響 |
report |
說明頁(780) |
| 2011 |
傳播調查資料庫 |
report |
說明頁(971) |
| 2010-12 |
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies |
article |
pdf(1320) |
| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
article |
pdf(1280) |
| 2010 |
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(III) |
report |
pdf(543) |
| 2010 |
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(III) |
report |
pdf(685) |
| 2010 |
傳播學資料庫建置規劃 |
report |
pdf(1431) |
| 2010 |
台灣選舉中的競選廣告與議題/特質所有權認知 |
article |
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| 2010 |
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator |
article |
pdf(791) |
| 2010 |
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. |
article |
pdf(748) |
| 2010 |
Ambivalent Attitudes and Persuasion |
conference |
pdf(890) |
| 2010 |
Cultural Differences in Ad Persuasion |
conference |
說明頁(1132) |
| 2009-12 |
競選廣告之效果探討：以議題所有權策略為例 |
article |
pdf(953) |
| 2009-02 |
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes |
article |
pdf(1367) |
| 2009-01 |
Effectiveness of promotional premiums: The moderating role of affective state in different contexts |
article |
pdf(1156) |
| 2009-01 |
政論性談話節目影響之探討 |
article |
pdf(1857) |
| 2009 |
政論性談話節目影響之探討 |
article |
pdf(2918) |
| 2009 |
Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising |
article |
pdf(1746) |
| 2009 |
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響 |
report |
pdf(1212) |
| 2009 |
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(II) |
report |
pdf(1072) |
| 2009 |
Repetition Variation Strategies for Narrative Advertising |
article |
pdf(1257) |
| 2009 |
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion |
article |
pdf(1027) |
