| 2020-10 |
Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations |
conference |
web page(229) |
| 2019-07 |
Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation |
conference |
pdf(439) |
| 2019-07 |
To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price |
conference |
|
| 2017-06 |
以自發性導引法再探虛擬世界中的沉浸體驗 |
conference |
pdf(276) |
| 2014-05 |
科技接受模式之後設分析 |
會議論文 |
pdf(270) |
| 2013 |
POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS |
conference |
pdf(769) |
| 2011 |
BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS |
conference |
pdf(806) |
| 2011 |
MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? |
conference |
pdf(738) |
| 2009-07 |
Price-Quality Relationships in the Taiwan Market |
conference |
|
| 2008 |
A Case Study of Customer Capital Management in Taiwan`s Financial Industry |
article |
pdf(1322) |
| 2008 |
Ingredient Branding Alliances: An Investigation of Brand Awareness and Feedback Effects |
conference |
pdf(585) |
| 2005-12 |
顧客資本的創造與管理－以金融業的企業客戶經營為例 |
conference |
|
| 2004-06 |
The 9-Ending Prices Effect on Attention in an Eastern Culture: Implications for Cross-Cultural Pricing Research |
conference |
|
| 2002-11 |
Order Effects on Social Attitude in An Eastern Culture: Implication for Cross-Cultural Consumer Research |
conference |
pdf(1404) |
| 1999-08 |
Robustness of Multidimensional Item Response Theory to Context Effects |
conference |
|
| 1998-10 |
非營利組織行銷:表演藝術團體之探索性研究 |
conference |
|
| 1998-01 |
The Impact of Winning an Award and Country of Origin on Product Evaluation-The Moderating Role of Involvement |
conference |
|
| 1998-01 |
顧客或學生?博物館觀眾的觀賞行為分析 |
conference |
|
| 1997-12 |
The Impact of Self-Definition and Gender on Symbolic Consumpion - A Taiwanese Perspective |
conference |
|
| 1997-12 |
華人溝通型態對調查訪問之影響 |
conference |
|
| 1997-05 |
美格科技 |
conference |
|
| 1997-01 |
台灣專業服務業行銷之研究-以工程專業服務之需求面分析 |
conference |
|
| 1996-11 |
我國企業之合作現況及展望 |
conference |
|
| 1996-11 |
高科技產品之行銷-消費者觀點之初探 |
conference |
|
| 1996-03 |
認知型態及文化差異對廣告說服力之影響 |
conference |
|
