| 2014 |
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example |
article |
pdf(1189) |
| 2014 |
When New Commercials do not Meet Expectations |
article |
pdf(1066) |
| 2014 |
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework |
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pdf(1125) |
| 2014 |
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News |
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pdf(1074) |
| 2013.08 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
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pdf(1127) |
| 2013.05 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
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pdf(1285) |
| 2013.02 |
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising |
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pdf(1026) |
| 2013-02 |
Imagery fluency and narrative advertising effects |
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pdf(1331) |
| 2012-12 |
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model |
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pdf(782) |
| 2012-06 |
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討 |
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pdf(1240) |
| 2012-06 |
Ambivalent Attitudes in a Communication Process: An Integrated Model |
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pdf(1565) |
| 2012-04 |
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model |
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說明頁(1622) |
| 2012.03 |
Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model |
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pdf(1331) |
| 2012-03 |
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences |
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pdf(958) |
| 2012 |
傳播調查資料庫 |
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說明頁(956) |
| 2012 |
新聞媒體如何建構科學真實：新聞報導的正確性及其影響 |
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說明頁(671)pdf(474) |
| 2012 |
後設認知與傳播說服 |
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說明頁(782)pdf(387) |
| 2012 |
美感體驗歷程與大腦心智反應-總計畫含子計畫 |
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說明頁(1021) |
| 2012 |
News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example |
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| 2012 |
How people tell an ad story: Western vs. Asian styles |
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說明頁(1408) |
| 2012 |
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs |
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說明頁(1518) |
| 2011-12 |
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads |
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pdf(1041) |
| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
article |
pdf(1289) |
| 2011-12 |
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing |
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pdf(1551) |
| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
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pdf(1269) |
