Browsing by Author 陳建維


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DateTitleAuthor(s)
26-Jan-2021Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits鄭鈺㼆; 陳建維
18-Apr-2016Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites魏秉慈; Wei, Ping-Tse
8-Oct-2018Consumer Evaluations of Service Co-Branding陳建維; Chen, Chien-Wei; Lien, Nia-Hwa
11-Jan-2018An Eye for An Eye: A Matching Response Approach to New Product Preannouncement陳建維; Yang, Chi-Lin;Chen, Chien-Wei;Chiang, Min-Hsien
9-Jan-2018Fear of Product Obsolescence and Intention to Upgrade陳建維; Chen, Chien-Wei;Lien, Nai-Hwa
19-Dec-2018Financial leverage and competitive strategy of cross-listing firms陳建維; Chen, Chien-Wei; Yang, Chi-Lin;Chiang, Min-Hsien;Chen, Chien-Wei
8-Oct-2018Information and Timing of New Product Preannouncement and Firm Value陳建維; Yang, Chi-Lin; Lin, Tsai-Yin; Chen, Chien-Wei; Chiang, Min-Hsien
19-Dec-2013Integrated Marketing Communications and New Product Performance in International Markets陳建維; Chen,Chien-Wei
19-Dec-2013New Product Preannouncements, Advertising Investments, and Stock Returns陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin
2-Sep-2015Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic EffectsChen, Chien-Wei;Lien, Nai-Hwa; 陳建維
11-Sep-2009Product Line and Brand Management: The Implication of Taiwanese Motorcycle Manufacturers李佳陵
19-Dec-2013The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin
20-Jul-2017Social media and marketing effectivenessChen, Chien-Wei;Lien, Nai-Hwa; 陳建維
28-Apr-2015Technological opportunism and firm performance: Moderating contextsChen, Chien-Wei;Lien, N.-H.; 陳建維
1-Feb-2013下午茶消費者行為之研究蔡承容; Cheng-Jung Tsai
2-Mar-2020中國半導體晶圓代工的國際競爭優勢汪士偉; Wong, Shih-Wei
30-Oct-2012中國大型企業的國際化策略-以華潤微電子集團為例林欣杰; Lin, Hsin Chieh
7-Aug-2019代理商成長策略之研究-油品代理商為例周日新; Sean, J.H. Chou
4-Jan-2021以懷舊為主軸的服務業行銷-以上海地區為例解嘉琛; Xie, Jia-Chen
24-Jul-2017以科技接受模式探討行動叫車App之使用行為-以Uber為例呂慈曾; Lu, Tzu Tseng