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Date | Title | Author(s) |
26-Jan-2021 | Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits | 鄭鈺㼆; 陳建維 |
18-Apr-2016 | Brand Evaluation and Its Antecedents of Chinese Internet Portal Sites | 魏秉慈; Wei, Ping-Tse |
8-Oct-2018 | Consumer Evaluations of Service Co-Branding | 陳建維; Chen, Chien-Wei; Lien, Nia-Hwa |
11-Jan-2018 | An Eye for An Eye: A Matching Response Approach to New Product Preannouncement | 陳建維; Yang, Chi-Lin;Chen, Chien-Wei;Chiang, Min-Hsien |
9-Jan-2018 | Fear of Product Obsolescence and Intention to Upgrade | 陳建維; Chen, Chien-Wei;Lien, Nai-Hwa |
19-Dec-2018 | Financial leverage and competitive strategy of cross-listing firms | 陳建維; Chen, Chien-Wei; Yang, Chi-Lin;Chiang, Min-Hsien;Chen, Chien-Wei |
8-Oct-2018 | Information and Timing of New Product Preannouncement and Firm Value | 陳建維; Yang, Chi-Lin; Lin, Tsai-Yin; Chen, Chien-Wei; Chiang, Min-Hsien |
19-Dec-2013 | Integrated Marketing Communications and New Product Performance in International Markets | 陳建維; Chen,Chien-Wei |
19-Dec-2013 | New Product Preannouncements, Advertising Investments, and Stock Returns | 陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin |
2-Sep-2015 | Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects | Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
11-Sep-2009 | Product Line and Brand Management: The Implication of Taiwanese Motorcycle Manufacturers | 李佳陵 |
19-Dec-2013 | The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements | 陳建維; Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin |
20-Jul-2017 | Social media and marketing effectiveness | Chen, Chien-Wei;Lien, Nai-Hwa; 陳建維 |
28-Apr-2015 | Technological opportunism and firm performance: Moderating contexts | Chen, Chien-Wei;Lien, N.-H.; 陳建維 |
1-Feb-2013 | 下午茶消費者行為之研究 | 蔡承容; Cheng-Jung Tsai |
2-Mar-2020 | 中國半導體晶圓代工的國際競爭優勢 | 汪士偉; Wong, Shih-Wei |
30-Oct-2012 | 中國大型企業的國際化策略-以華潤微電子集團為例 | 林欣杰; Lin, Hsin Chieh |
7-Aug-2019 | 代理商成長策略之研究-油品代理商為例 | 周日新; Sean, J.H. Chou |
4-Jan-2021 | 以懷舊為主軸的服務業行銷-以上海地區為例 | 解嘉琛; Xie, Jia-Chen |
24-Jul-2017 | 以科技接受模式探討行動叫車App之使用行為-以Uber為例 | 呂慈曾; Lu, Tzu Tseng |