學術產出:學位論文

Showing 176-200 of 240
日期 題名 Author Type Full Text(downloads)
2014 A Content Analysis of Branded App for Different Product Categories 黃薰穎、Huang, Hsun Ying thesis pdf(145)
2013 Why do they like cultural creative products? From the perspectives of consumer personality and involvement 黃凱琳 thesis pdf(756)
2012 The Effectiveness of Visual Hyperbole in Advertising 楊雅嵐 thesis 說明頁(478)
2015 The Theory and Implementation of Pervasive Games: Promoting Stray Animals TNR as an Example 戴國祐、Tai, Kuo Yu thesis pdf(697)
2015 The influence towards ad attitude, brand attitude and purchase intention -- from the perspective of the consistency between framing and endorser in female hygiene product ad 李明芬、Li, Ming Fen thesis 說明頁(451)
2015 ” Grandparents” Documentary Photography and Narratives of the Elderly in Matsu. 陳希倫、Chen, Hsi Lun thesis pdf(945)
2015 A Study on the Current Situation of Product Placement and Sponsorship in Taiwanese Television 吳品賢 thesis 說明頁(656)
2015 The Difference of Female Consumers` Ad Attitude and Brand Attitude toward Stereotype and Non-stereotype in Advertisements 黃韻綺、Huang, Yun Chi thesis 說明頁(526)
2015 Pictorial Semiotic Analysis of Chinese Propaganda Posters from 1949 to 2008 蔣雲倩、Jiang, Yun Qian thesis pdf(2125)
2015 A comparison of cross-message synergy effect between Facebook and Instagram 陳又瑈、Chen, Yu Jou thesis pdf(1404)
2015 Narrative of female body: semiological study of lingerie TV commercials 楊青婉、Yang, Qing Wan thesis pdf(2160)
2012 Kpop Wave and Fan`s Supporting Activity: The Practice of Taiwan Model 鄭喬比 thesis pdf(1657)
2015 The impact of product placement effectiveness on mobile brand stickers design and product placement methods-- example LINE 張家瑜 thesis pdf(133)
2015 The Political KUSO Creators in the Internet: Motivation and Presentation 楊璨瑜、Yang, Tsan Yu thesis pdf(1048)
2001 The Effects of Situational Factors, Consumer Purchasing Involvement, and Innovativeness on Online Bidding Intention 蔣宗男、Chiang, Tsung-Nan thesis 說明頁(467)
2001 生活型態與購買涉入對品牌權益的影響研究-以電子字典為例 林淑真 thesis 說明頁(461)
2001 誘因贈獎式網路廣告效果研究 賴乃綺、Lai, Nai-Chi thesis 說明頁(266)
2001 Reception Analysis of Global Advertising–A Study of The Factors of Influencing The Audience`s Interpretation Patterns 謝炫達、Hsieh, Hsuan-Ta thesis 說明頁(496)
2001 The marketing research of biotechnology in Taiwan--take health food as example 杜昌峰、Duh, Chang-Feng thesis 說明頁(341)
2001 網路市場行家理論驗證與延伸-其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究 費翠、Fei, Tsui thesis 說明頁(424)
2001 The Advertising Effect of Motivate Appeal and ELM Route Design 陳佩珊、Chen, Pei-Shan thesis 說明頁(416)
2001 整合行銷傳播理論於廣告代理商網路廣告經營之應用 陳瑩霜、Chen, Ying-Shuang thesis 說明頁(350)
2001 新聞網站網路廣告訊息之內容分析研究 黃于玲 thesis 說明頁(409)
2001 The marketing strategy of the commerical film festival 唐慧音、Tang, Hui-Yin thesis 說明頁(372)
2001 電影頻道廣告態度之初探 王愛君 thesis 說明頁(433)