| 2014 |
A Content Analysis of Branded App for Different Product Categories |
黃薰穎、Huang, Hsun Ying |
thesis |
pdf(145) |
| 2013 |
Why do they like cultural creative products? From the perspectives of consumer personality and involvement |
黃凱琳 |
thesis |
pdf(756) |
| 2012 |
The Effectiveness of Visual Hyperbole in Advertising |
楊雅嵐 |
thesis |
說明頁(478) |
| 2015 |
The Theory and Implementation of Pervasive Games: Promoting Stray Animals TNR as an Example |
戴國祐、Tai, Kuo Yu |
thesis |
pdf(697) |
| 2015 |
The influence towards ad attitude, brand attitude and purchase intention -- from the perspective of the consistency between framing and endorser in female hygiene product ad |
李明芬、Li, Ming Fen |
thesis |
說明頁(451) |
| 2015 |
” Grandparents” Documentary Photography and Narratives of the Elderly in Matsu. |
陳希倫、Chen, Hsi Lun |
thesis |
pdf(945) |
| 2015 |
A Study on the Current Situation of Product Placement and Sponsorship in Taiwanese Television |
吳品賢 |
thesis |
說明頁(658) |
| 2015 |
The Difference of Female Consumers` Ad Attitude and Brand Attitude toward Stereotype and Non-stereotype in Advertisements |
黃韻綺、Huang, Yun Chi |
thesis |
說明頁(526) |
| 2015 |
Pictorial Semiotic Analysis of Chinese Propaganda Posters from 1949 to 2008 |
蔣雲倩、Jiang, Yun Qian |
thesis |
pdf(2125) |
| 2015 |
A comparison of cross-message synergy effect between Facebook and Instagram |
陳又瑈、Chen, Yu Jou |
thesis |
pdf(1404) |
| 2015 |
Narrative of female body: semiological study of lingerie TV commercials |
楊青婉、Yang, Qing Wan |
thesis |
pdf(2160) |
| 2012 |
Kpop Wave and Fan`s Supporting Activity: The Practice of Taiwan Model |
鄭喬比 |
thesis |
pdf(1657) |
| 2015 |
The impact of product placement effectiveness on mobile brand stickers design and product placement methods-- example LINE |
張家瑜 |
thesis |
pdf(133) |
| 2015 |
The Political KUSO Creators in the Internet: Motivation and Presentation |
楊璨瑜、Yang, Tsan Yu |
thesis |
pdf(1048) |
| 2001 |
The Effects of Situational Factors, Consumer Purchasing Involvement, and Innovativeness on Online Bidding Intention |
蔣宗男、Chiang, Tsung-Nan |
thesis |
說明頁(468) |
| 2001 |
生活型態與購買涉入對品牌權益的影響研究－以電子字典為例 |
林淑真 |
thesis |
說明頁(463) |
| 2001 |
誘因贈獎式網路廣告效果研究 |
賴乃綺、Lai, Nai-Chi |
thesis |
說明頁(268) |
| 2001 |
Reception Analysis of Global Advertising–A Study of The Factors of Influencing The Audience`s Interpretation Patterns |
謝炫達、Hsieh, Hsuan-Ta |
thesis |
說明頁(496) |
| 2001 |
The marketing research of biotechnology in Taiwan--take health food as example |
杜昌峰、Duh, Chang-Feng |
thesis |
說明頁(341) |
| 2001 |
網路市場行家理論驗證與延伸－其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究 |
費翠、Fei, Tsui |
thesis |
說明頁(425) |
| 2001 |
The Advertising Effect of Motivate Appeal and ELM Route Design |
陳佩珊、Chen, Pei-Shan |
thesis |
說明頁(417) |
| 2001 |
整合行銷傳播理論於廣告代理商網路廣告經營之應用 |
陳瑩霜、Chen, Ying-Shuang |
thesis |
說明頁(350) |
| 2001 |
新聞網站網路廣告訊息之內容分析研究 |
黃于玲 |
thesis |
說明頁(409) |
| 2001 |
The marketing strategy of the commerical film festival |
唐慧音、Tang, Hui-Yin |
thesis |
說明頁(372) |
| 2001 |
電影頻道廣告態度之初探 |
王愛君 |
thesis |
說明頁(435) |
