| 2009 |
Representing Female Image during the Period of Japanese Occupation： An Analysis of “Taiwan Jih Jih Shin Pao”s Advertisements |
陳燕蓉、Chen, Yen-Jung, |
thesis |
說明頁(515) |
| 2009 |
Analysis of factors affecting cosmetic blog credibility |
葉凱凌 |
thesis |
說明頁(348) |
| 2005 |
A study of the effect of Japan style code advertising |
高國珍 |
thesis |
pdf(974)pdf(2277) |
| 2007 |
體驗行銷、體驗價值對顧客滿意度與顧客忠誠度之影響--以彩妝品為例 |
宋貞儀、Sung,Cheng Yi |
thesis |
pdf(1532)pdf(1523)pdf(1667)pdf(1718)pdf(2064)pdf(10025)pdf(10253)pdf(2406)pdf(3055)pdf(3903) |
| 2009 |
A study of the influence on customer satisfaction and loyalty of LCD TV`s brand touchpoints |
吳秀倫 |
thesis |
pdf(4457) |
| 2009 |
How advertising tell stories?:semiotics analysis of Chua-Kuo-Tiu-Tzu commercials |
吳肇倫 |
thesis |
pdf(938)pdf(938)pdf(890)pdf(933)pdf(1000)pdf(1009)pdf(900)pdf(1794)pdf(943)pdf(1123)pdf(903)pdf(872) |
| 2009 |
Media use, scientific literacy and attitude toward science among college students in Taiwan |
張云慈、Chang, Yun-Tzu |
thesis |
pdf(2492) |
| 2009 |
An Exploratory Research of \"zakka\" consumption |
徐唯曦 |
thesis |
pdf(1496) |
| 2009 |
Orienting-marketing-a study of effects of consumers` search intention |
張逸婷、Chang, Yi Ting |
thesis |
pdf(1586) |
| 2008 |
我的人生謠言！ |
戴麒軒 |
thesis |
pdf(610)pdf(548)pdf(637)pdf(534)pdf(608)pdf(929)pdf(631)pdf(570)pdf(607)pdf(707) |
| 2010 |
Advertising with social change the presentation of social class ---A study of CMC commercials in Taiwan |
吳風行 |
thesis |
說明頁(729) |
| 2010 |
The persuasive effect of word-of-mouth’s message sidedness, message value, and product involvement- a case study of internet forum. |
蕭珮妤 |
thesis |
說明頁(480) |
| 2010 |
A study of the relationship among perceived quality,perceived value, customer satisfaction and purchase intention of the joined brand “MIT” |
黃琇盈 |
thesis |
|
| 2010 |
A study on the animal protection public service print advertising: female models against cruel fashion |
尤莉婭、Chashchina, Yulia |
thesis |
pdf(2208) |
| 2010 |
A study on the effect of the searching attitude of BBS push text to purchase decision |
吳欣娟 |
thesis |
pdf(3336) |
| 2010 |
A study of the Relationship among Promoters and Purchase Intentions of hypermarket -An example of Zespri |
陳怡岑 |
thesis |
說明頁(413) |
| 2010 |
Exploration of the imported advertising effects |
楊春郁、Yang, Chun Yu |
thesis |
說明頁(379) |
| 2010 |
Consumers’parasocial interaction on Facebook has an effect on Brand relationship |
洪寧、Hung, Ning |
thesis |
pdf(8592) |
| 2010 |
Female consciousness in contemporary Taiwanese advertisement |
林幼嵐 |
thesis |
說明頁(321) |
| 2010 |
The effects of advergames: an exploration of entertainment and the congruity between game features and product attributes. |
欒雯婷、Luan, Wen Ting |
thesis |
pdf(2047) |
| 2011 |
Public relations strategies of corporate fan pages on Facebook |
莊宜軒、Chuang, Yi Hsuan |
thesis |
pdf(10669) |
| 2011 |
The charm of playing game: A case study of the interactive advertising narrative |
蕭婕妤 |
thesis |
pdf(1740) |
| 2011 |
The antecedents of risk perception on group buying behavior |
蔡衣宜、Tsai, I Yi |
thesis |
pdf(1843) |
| 2011 |
"Beauty Consumption" : A study of the relationship among service quality of medical cosmetology clinic and customer`s experience |
黃孝典、Huang, Hsiao Dien |
thesis |
pdf(7339) |
| 2011 |
College students’ ego identity: moratorium people play the leading role in musical creation. |
廖乃慧、Nai Hui Liao |
thesis |
pdf(7337) |
