| 2009 |
Repetition Variation Strategies for Narrative Advertising |
article |
pdf(1267) |
27 | 23 |
| 2006-03 |
Beating the news blues: Mood repair through exposure to advertising |
article |
pdf(1344) |
26 | 17 |
| 2010-03 |
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness |
article |
pdf(1287) |
26 | 21 |
| 2007 |
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample |
article |
pdf(1516) |
24 | 23 |
| 2006 |
Context-induced and ad-induced affect: Individual differences as moderators |
article |
pdf(1037) |
24 | 17 |
| 2009 |
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals |
article |
pdf(1092) |
24 | 17 |
| 2013.02 |
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising |
article |
pdf(1039) |
23 | 19 |
| 2009-01 |
Effectiveness of promotional premiums: The moderating role of affective state in different contexts |
article |
pdf(1159) |
23 | 19 |
| 2006 |
Knowledge about the Gulf Wars: A theoretical model of learning from the news |
article |
pdf(1380) |
21 | 16 |
| 2012-12 |
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model |
article |
pdf(785) |
21 | 14 |
| 2006 |
See the small picture: The importance of culture versus self in determining advertising effectiveness |
article |
|
19 | 15 |
| 2011-12 |
Opinions from Others Like You: The Role of Perceived Source Similarity |
article |
pdf(1296) |
19 | 15 |
| 2013.08 |
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization |
article |
pdf(1139) |
19 | 13 |
| 2014 |
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework |
article |
pdf(1129) |
19 | 10 |
| 2006-03 |
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising |
article |
pdf(661) |
19 | 16 |
| 2016-08 |
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes |
article |
說明頁(801) |
19 | 14 |
| 2019-09 |
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication |
article |
pdf(230) |
18 | 14 |
| 2012 |
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs |
article |
說明頁(1520) |
17 | 14 |
| 2012-06 |
Ambivalent Attitudes in a Communication Process: An Integrated Model |
article |
pdf(1566) |
16 | 13 |
| 2011-09 |
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators |
article |
pdf(1280) |
13 | 10 |
| 2014 |
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News |
article |
pdf(1080) |
13 | 10 |
| 2012 |
How people tell an ad story: Western vs. Asian styles |
article |
說明頁(1409) |
10 | 7 |
| 2014 |
When New Commercials do not Meet Expectations |
article |
pdf(1069) |
10 | 9 |
| 2005-01 |
Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents |
article |
pdf(1346) |
9 | 7 |
| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
article |
pdf(1504) |
8 | 21 |
