| 2026-07 |
Friends behind the screen: The rise and power of trans-parasocial relationships in influencer marketing |
conference |
說明頁(3) |
| 2026-07 |
How trans-parasocial relationships enhance follower responses in influencer marketing: The roles of social presence, perceived homophily, and persuasion knowledge |
conference |
說明頁(3) |
| 2025-07 |
Developing the trans-parasocial relations scale for measuring engagement with influencer marketing |
conference |
說明頁(363) |
| 2025-07 |
Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure |
conference |
說明頁(288) |
| 2025-07 |
Exploring the role of AI-based chatbot perspective-taking in brand transgressions |
conference |
說明頁(300) |
| 2025-07 |
Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement |
conference |
說明頁(457) |
| 2024-10 |
Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses |
conference |
說明頁(393) |
| 2023-07 |
Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention |
conference |
說明頁(728) |
| 2023-03 |
How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity |
conference |
說明頁(548) |
| 2020-05 |
Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism |
conference |
說明頁(647) |
| 2019-05 |
Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media |
conference |
pdf(429) |
| 2018-07 |
Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest |
conference |
說明頁(1004) |
| 2018-06 |
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem |
conference |
pdf(835) |
| 2018 |
Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value |
conference |
pdf(580) |
| 2018 |
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives |
conference |
說明頁(929) |
| 2017 |
Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism |
conference |
說明頁(801) |
| 2016 |
Understanding the effect of social television on TV banding: A uses and gratifications Perspective |
conference |
說明頁(880) |
| 2016 |
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes |
conference |
說明頁(755) |
| 2015 |
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions |
conference |
說明頁(722) |
| 2015 |
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism |
conference |
說明頁(892) |
| 2015 |
How Pinteresting! Exploring global brands’ visual brand identity strategies |
conference |
pdf(663) |
| 2015 |
Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands |
conference |
說明頁(785) |
| 2014 |
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation |
conference |
說明頁(926) |
| 2014 |
An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships |
conference |
說明頁(813) |
| 2013 |
Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement |
conference |
說明頁(867) |
