Publications-Proceedings

Showing 1-25 of 32
Date Title Type Full Text
2025-07 Developing the trans-parasocial relations scale for measuring engagement with influencer marketing conference web page(65)
2025-07 Exploring the role of AI-based chatbot perspective-taking in brand transgressions conference web page(66)
2025-07 Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure conference web page(81)
2025-07 Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement conference web page(82)
2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses conference web page(261)
2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention conference web page(496)
2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity conference web page(366)
2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism conference web page(478)
2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media conference pdf(253)
2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 會議論文 web page(758)
2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 會議論文 pdf(671)
2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 會議論文 pdf(413)
2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 會議論文 web page(737)
2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 會議論文 web page(661)
2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 會議論文 web page(598)
2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 會議論文 web page(753)
2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 會議論文 web page(744)
2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 會議論文 pdf(494)
2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 會議論文 web page(516)
2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 會議論文 web page(582)
2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 會議論文 web page(654)
2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 會議論文 web page(691)
2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 會議論文 web page(628)
2013 Critical political economy on social media: The power of audience 會議論文 web page(655)
2013 Forgiving brand failures: The role of brand relationship commitment 會議論文 web page(725)