| 2023-07 |
Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention |
conference |
說明頁(115) |
| 2023-03 |
How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity |
conference |
說明頁(88) |
| 2020-05 |
Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism |
conference |
說明頁(283) |
| 2019-05 |
Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media |
conference |
pdf(29) |
| 2018-07 |
Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest |
會議論文 |
說明頁(428) |
| 2018-06 |
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem |
會議論文 |
pdf(420) |
| 2018 |
Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value |
會議論文 |
pdf(230) |
| 2018 |
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives |
會議論文 |
說明頁(467) |
| 2017 |
Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism |
會議論文 |
說明頁(396) |
| 2016 |
Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes |
會議論文 |
說明頁(382) |
| 2016 |
Understanding the effect of social television on TV banding: A uses and gratifications Perspective |
會議論文 |
說明頁(508) |
| 2015 |
Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism |
會議論文 |
說明頁(498) |
| 2015 |
How Pinteresting! Exploring global brands’ visual brand identity strategies |
會議論文 |
pdf(244) |
| 2015 |
Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions |
會議論文 |
說明頁(316) |
| 2015 |
Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands |
會議論文 |
說明頁(349) |
| 2014 |
An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships |
會議論文 |
說明頁(461) |
| 2014 |
Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation |
會議論文 |
說明頁(415) |
| 2013 |
Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement |
會議論文 |
說明頁(408) |
| 2013 |
Critical political economy on social media: The power of audience |
會議論文 |
說明頁(408) |
| 2013 |
Forgiving brand failures: The role of brand relationship commitment |
會議論文 |
說明頁(460) |
| 2013 |
Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships |
會議論文 |
說明頁(443) |
| 2013 |
A content analysis of replications in consumer behavior journals, 1992-2011 |
會議論文 |
說明頁(456) |
| 2013 |
The role of cultural identity in self-expressive identification on social media |
會議論文 |
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| 2012 |
Evaluation of the theory of planned behavior |
會議論文 |
說明頁(320) |
| 2012 |
Breaking tweets: Foreign correspondents’ uses of Twitter |
會議論文 |
說明頁(426) |
