陳冠儒 - 社會網路 - 政大學術集成

陳冠儒 (46)
2025-07 Developing the trans-parasocial relations scale for measuring engagement with influencer marketing
2025-07 Exploring the role of AI-based chatbot perspective-taking in brand transgressions
2025-07 Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure
2025-07 Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement
2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses
2024-06 社群媒體使用者之藝術美學資訊接收與內容分享：美學價值與社經地位之影響
2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention
2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity
2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
2021-04 Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition
2021 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例
2020-06 Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan
2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism
2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement
2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media
2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數
2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest
2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value
2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses
2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism
2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan
2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective
2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media
2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism
2015 How Pinteresting! Exploring global brands’ visual brand identity strategies
2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions
2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands
2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships
2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation
2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement
2013 Critical political economy on social media: The power of audience
2013 Forgiving brand failures: The role of brand relationship commitment
2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
2013 A content analysis of replications in consumer behavior journals, 1992-2011
2013 The role of cultural identity in self-expressive identification on social media
2012-05 What’s in a tweet? Foreign correspondents’ use of social media
2012 Evaluation of the theory of planned behavior
2012 Breaking tweets: Foreign correspondents’ uses of Twitter
2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS
2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity?
2010 賽局理論與學習模型的實證研究

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