| 2000 |
品牌忠誠者之「品牌認同」研究－以運動鞋品牌NIKE為例 |
林嘉威 |
thesis |
說明頁(449) |
| 2000 |
線上遊戲作為一種廣告形式的效果研究 |
許建隆、Hsu, Chien-Lung |
thesis |
說明頁(399) |
| 2000 |
Virtual World----the Creation of the Virtual Community in Cyberspace |
李欣頻、Lee, Hsin-Ping |
thesis |
說明頁(332) |
| 2000 |
運動理念行銷策略之研究—以adidas「街頭籃球運動」與Nike「高中籃球聯賽」為例 |
王尉晉 |
thesis |
說明頁(438) |
| 2000 |
A Study of Foreign Symbols Used in Taiwanese Advertisings |
陳招束、Chen, Chao-Su |
thesis |
說明頁(717) |
| 2000 |
Women`s Beauty and Sadness--A Study of Beauty Construction in Women`s Magazines and Readers` Usage |
陳淑芬、Chen, Shu-Fen |
thesis |
說明頁(504) |
| 2000 |
The Effectiveness of Infomercial:An Exploration of Viewers` Existing Attitudes、Advertising Involvement and Argument Quality |
施淑芳、Shih, Shu-Fang |
thesis |
說明頁(443) |
| 2000 |
整合行銷傳播在推廣策略上之應用－以行動電話預付卡為例 |
楊佳蓉、Yang, Chia-Jung |
thesis |
說明頁(348) |
| 2001 |
觀看．意識形態廣告 |
崔荷 |
thesis |
說明頁(378) |
| 2000 |
美國大學募款策略之研究----非營利組織行銷之觀點 |
林嘉慧 |
thesis |
說明頁(545) |
| 1999 |
Network prime-time soap opera commercial marketing research |
蔡秀玲、Tsai, hsiu-ling(Tsai,shirley) |
thesis |
說明頁(361) |
| 1998 |
The research of taiwan green advertising message |
吳竺霖、Wu, Zoo-Lin |
thesis |
說明頁(448) |
| 1998 |
台灣職業棒球消費行為研究 |
劉美稚、Liu, Mei-Chih |
thesis |
說明頁(441) |
| 1998 |
The Research of Consumer Behavior to Mobile Phone Advertisement |
吳美秀、Wu, Mei-Hsiu |
thesis |
說明頁(390) |
| 1998 |
整合行銷傳播(IMC)在有線電視頻道的應用研究 |
曹偉玲 |
thesis |
說明頁(327) |
| 2006 |
台灣報紙廣告風格之演變：1945-2005 |
戴維怡 |
thesis |
|
| 2009 |
Research to Digital TV Audience Measurement Methodology |
許玉芳 |
thesis |
說明頁(313) |
| 2010 |
The Signifying Process of Real-estate Website Texts: A Structural Semiotic Analysis |
謝雅如、Hsieh, Ya-Ju |
thesis |
說明頁(377) |
| 2010 |
The Symbolic Consumption of Furniture Print Advertisements in Taiwan |
林怡均、Lin, Yi-Chun |
thesis |
|
| 2009 |
台灣手創品牌行銷及推廣研究－以部落格為例 |
陳映蓉 |
thesis |
說明頁(351) |
| 2010 |
The effects of character figure`s personified stories and consumer`s preferences during infomation processing on consumaer`s attitude toward webpage, attitude toward brand and purchase intention. |
李佾璇、Lee, Yi-Hsuan |
thesis |
|
| 2010 |
The influence of online auction price, seller reputation and numbers of bids on consumers` bidding intention--perception value as intervening variables |
戴瑋 |
thesis |
說明頁(317) |
| 2002 |
The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies |
楊純宜 |
thesis |
說明頁(670) |
| 2002 |
連鎖健身俱樂部會員商店印象與忠誠度之研究 |
沈宜臻 |
thesis |
說明頁(354) |
| 2002 |
解讀宜家的消費文化意涵─以布迪厄的日常生活言行理論為之 |
周汶昊 |
thesis |
說明頁(334) |
