| 2026-07 |
How trans-parasocial relationships enhance follower responses in influencer marketing: The roles of social presence, perceived homophily, and persuasion knowledge |
conference |
web page(4) |
| 2026-07 |
Friends behind the screen: The rise and power of trans-parasocial relationships in influencer marketing |
conference |
web page(4) |
| 2025-12 |
Chatbots with swear words? exploring the roles of humour, aggressiveness, and gender in consumer-chatbot interactions |
article |
web page(31) |
| 2025-07 |
Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement |
conference |
web page(457) |
| 2025-07 |
Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure |
conference |
web page(289) |
| 2025-07 |
Exploring the role of AI-based chatbot perspective-taking in brand transgressions |
conference |
web page(301) |
| 2025-07 |
Developing the trans-parasocial relations scale for measuring engagement with influencer marketing |
conference |
web page(363) |
| 2024-10 |
Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses |
conference |
web page(393) |
| 2024-06 |
社群媒體使用者之藝術美學資訊接收與內容分享：美學價值與社經地位之影響 |
article |
web page(408) |
| 2023-07 |
Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention |
conference |
web page(728) |
| 2023-03 |
How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity |
conference |
web page(549) |
| 2021-06 |
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent |
article |
pdf(648) |
| 2021-04 |
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition |
article |
pdf(582) |
| 2021 |
國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 |
thesis |
pdf(0) |
| 2020-06 |
Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan |
article |
pdf(649) |
| 2020-05 |
Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism |
conference |
web page(647) |
| 2019-08 |
Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement |
article |
pdf(685) |
| 2019-05 |
Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media |
conference |
pdf(429) |
| 2019-03 |
Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 |
article |
pdf(916) |
| 2019 |
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive |
article |
pdf(660) |
| 2018-08 |
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations |
article |
pdf(644) |
| 2018-07 |
Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest |
conference |
web page(1005) |
| 2018-06 |
Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem |
conference |
pdf(835) |
| 2018 |
Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value |
conference |
pdf(580) |
| 2018 |
When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives |
conference |
web page(930) |
