1. NCCU Academic Hub
  2. Researcher
  3. College of Commerce
  4. Department of Business Administation
  5. KUAN-JU CHEN

Publications- All

Showing 1-25 of 46
Date Title Type Full Text
2025-07 Developing the trans-parasocial relations scale for measuring engagement with influencer marketing conference web page(62)
2025-07 Exploring the role of AI-based chatbot perspective-taking in brand transgressions conference web page(63)
2025-07 Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure conference web page(79)
2025-07 Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement conference web page(80)
2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses conference web page(254)
2024-06 社群媒體使用者之藝術美學資訊接收與內容分享：美學價值與社經地位之影響 article web page(259)
2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention conference web page(492)
2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity conference web page(364)
2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent article pdf(516)
2021-04 Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition article pdf(416)
2021 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 thesis pdf(0)
2020-06 Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan article pdf(437)
2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism conference web page(476)
2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement periodical articles pdf(533)
2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media conference pdf(253)
2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 periodical articles pdf(707)
2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive article pdf(483)
2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations periodical articles pdf(453)
2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 會議論文 web page(755)
2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 會議論文 pdf(671)
2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 會議論文 pdf(413)
2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 會議論文 web page(733)
2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses periodical articles pdf(604)
2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 會議論文 web page(659)
2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan periodical articles pdf(365)