| 2009 |
Scientific literacy and media literacy: how college students believe pseudoscience in news |
王貞懿、Wang, Chen Yi |
thesis |
pdf(431)pdf(341) |
| 2011 |
The study of users` motivations on using Backpackers Taiwan Forum |
楊明澤 |
thesis |
pdf(227) |
| 2010 |
A study of extroversion and facebook use motives and behaviors |
盧一伶、Lu, Yi Ling |
thesis |
pdf(6193) |
| 2010 |
A pictorial semiotic analysis of Taiwan Women`s Sphere during Japanese occupation of Taiwan |
王湘婷 |
thesis |
pdf(7718) |
| 2010 |
Compare the level of parasocial interaction between fans and celebrities and follow up effects caused by television and online social media |
江承瑀 |
thesis |
pdf(478) |
| 2010 |
The Effectiveness of Public Relations on Online Media— A Study of Taiwan`s Top 500 Corporations of Service Industry in 2010 |
葉育瑋、Yeh, Yu-wei |
thesis |
pdf(653)pdf(2455) |
| 2011 |
The brand of no-brand: a study of zakka brand’s value conveying of MUJI |
陳竹儀 |
thesis |
pdf(1130) |
| 2009 |
Delving into the value of fashion luxury goods |
陳則成 |
thesis |
pdf(800) |
| 2011 |
The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude |
吳宣豫、Wu, Shiuan Yu |
thesis |
pdf(995) |
| 2011 |
A research of the relationship among website Service Quality of on-line fashion ladies’ shoes brand and customer Perceived Value |
蘇靖婷、Su, Ching Ting |
thesis |
pdf(621) |
| 2012 |
A research on the Construction of Indicators for Advertising Literacy |
蕭文斐、Hsiao,Wen Fei |
thesis |
pdf(254)pdf(350)pdf(451) |
| 2011 |
Designing Ambient Media Advertising: A Case Study to Promote “Care for Single-Parent Family.” |
簡銘奇、Chien, Ming Chi |
thesis |
pdf(623) |
| 2013 |
The Study on Bank Insurance Product Sales Strategy- An Example of 「Y Bank」 Case |
林永傑、Lin, Yung Jie |
thesis |
pdf(119) |
| 2013 |
The Marketing Strategy for Mobile Instant Message Software- An Empirical Case of LINE |
程柏元、Cheng, Po Yuan |
thesis |
說明頁(431) |
| 2013 |
Research on the Consumer Behavior of Healing Products from Psychological View |
林慧玲 |
thesis |
pdf(1595) |
| 2013 |
A Study on the Impact of the Fashion-consciousness and Price-consciousness on Female Consumers Purchasing Behavior of Korean Products |
冒力維 |
thesis |
pdf(658) |
| 2013 |
Sex Appeal in Advertising: The Influence of Gender Combination of Models and Product on Consumption Visions and Advertising Effectiveness. |
姚紅 |
thesis |
pdf(584) |
| 2013 |
The Advertising Effects of Model`s Race and Product Types: An Adoption Study of Perfume and Liquid Foundation |
洪楷芯、Hung, Kai Hsin |
thesis |
pdf(631) |
| 2013 |
Feasibility of Covert Marketing: The Effect of Beauty Blogs Commercial Intent Disclosure on the Attitude toward Bloggers |
邱瑜庭 |
thesis |
pdf(1645) |
| 2013 |
Analysis of the Advertisements in Micro-cinema of the 2012 Presidential Election |
李雯琳 |
thesis |
pdf(339) |
| 2013 |
The Influence of Chinese Digital Typefaces on Graphic Advertising Effects Brand Image, Perceived Quality and Perceived Price. |
蔡柔安、Tsai, Rou An. |
thesis |
pdf(497)pdf(420) |
| 2013 |
Consumer Animosity and Brand Selection: A case study of cognitive dissonance |
黃婷華、Huang, Ting Hua |
thesis |
pdf(771) |
| 2013 |
The analysis of marketing function － A case study of online shopping apps in Taiwan |
葉曉芳、Yeh, Hsiao Fang |
thesis |
pdf(723) |
| 2014 |
NGO`s Relationship Building Strategy on Facebook Fanpage in Taiwan |
葉靜 |
thesis |
pdf(832) |
| 2014 |
NGO`s Relationship Building Strategy on Facebook Fanpage in Taiwan |
葉靜 |
thesis |
pdf(556)pdf(946) |
