| 2011 |
A Research of the Study of Service Innovative and Experiential Value of International Exhibition：A Example of “Theme Exhibition of Taipei World Design Expo 2011” |
魏立欣 |
thesis |
pdf(493) |
| 2012 |
Brand concept maps: comparative research of structured and unstructured |
凌筠婷 |
thesis |
pdf(2164) |
| 2011 |
The Model of Switching Behavior on Social Networking Sites: An Exploratory Research |
賴冠陵 |
thesis |
說明頁(537) |
| 2012 |
The reciprocal effect of Pop music celebrity brand strategy |
沈怡君 |
thesis |
pdf(1637) |
| 2011 |
Metrosexual Inside &Out: Inside Out |
蘇冠霖 |
thesis |
pdf(953) |
| 2012 |
Glocalization strategy of multinational enterprise: the analysis of cultural and creative factors for featured thumbler, mug and store of STARBUCKS. |
黃士杰 |
thesis |
pdf(3145) |
| 2011 |
A Case Study on Taiwanese Television Series: Representing the Image of Hakka |
王純玉 |
thesis |
pdf(438) |
| 2012 |
Gender Traveler: The Preliminary Study of The Gender Swap in Erotic Games |
劉昀欣、Liu, Yun Hsin |
thesis |
pdf(1871) |
| 2011 |
Relationship between fan loyalty, sense of community and word-of-mouth behaviors online: a case study of In Time with You Facebook Fan page |
徐子喬、Hsu, Tzu Chiao |
thesis |
pdf(231)pdf(302) |
| 2012 |
The communication effectivity with consumers in corporate crises on Facebook fan pages：the effect of conversational human voice ,crisis situations and crisis communication strategies. |
吳懋嫻、Wu, Mao Hsien |
thesis |
pdf(1607) |
| 2012 |
A Tentative Risk Communication Model : The Consumer’s Food Risk Perception and Prevention Behaviors |
廖翎 |
thesis |
說明頁(387) |
| 2012 |
The Effect of Personified Animals in Advertising: An Exploration of Action and Emotion as Determinants of Personification Level. |
黃家萱 |
thesis |
pdf(990) |
| 2012 |
The Marketing Research for News Website - An Empirical Case of Yahoo! News |
林裕凱 |
thesis |
說明頁(470) |
| 2012 |
The study on the popularity of adorable and violent cartoon characters |
詹婉瑜 |
thesis |
pdf(917) |
| 2012 |
The Study on the Influence of Endorsers’ Gender, Advertising Appeal, Product Involvement toward the Advertising Effectiveness |
許雅雯、Hsu, Ya Wen |
thesis |
說明頁(374) |
| 2012 |
A Research of the Relationship among Food Quality, Service Quality, Perceived Value, Customer Satisfaction and Loyalty in Teppanyaki Restaurant- An Empirical Case of "Kyoto Teppanyaki" |
高嘉駿 |
thesis |
pdf(655) |
| 2012 |
The Real Estate Advertising and Social Change：Informational Advertising or Transformational Advertising |
黃筱萱 |
thesis |
說明頁(494) |
| 2008 |
Almost famous: The construction of "authenticity" of Taiwan`s indie band "the White Eyes". |
李振群 |
thesis |
pdf(1141) |
| 2008 |
A study of experiential marketing, experiential values and consumer loyalty – An example of Pause Landis Resort Wu Lai |
潘紫筠、Pan, Zi Yun |
thesis |
pdf(16437) |
| 2008 |
The influence of brand awareness, product scarcity and consumer’s need for uniqueness toward consumer’s attitude—Taking limited edition bag as example |
周怡璇 |
thesis |
pdf(1064) |
| 2010 |
Experiential marketing of 3C flagship stores |
黃郁雲 |
thesis |
pdf(1852) |
| 2010 |
觀光節慶活動之體驗行銷對顧客滿意度與顧客忠誠度之影響-以澎湖花火節為例 |
謝瑋紘、Hsieh, Wei Hung |
thesis |
pdf(865) |
| 2010 |
Advertising point of view to explore how social changes in the fifty years after the war activities affected the diet habits of Taiwanese. |
孫琳鳳、Sun, Lin Feng |
thesis |
pdf(1711) |
| 2009 |
Splash pages effects on website design: using it or not, display time and vividness. |
宋明琪 |
thesis |
pdf(442)pdf(284)pdf(328) |
| 2010 |
Discuss consumers` attitude toward different advertising appeal with brands through individual personalities: nostalgia prone and innovativeness |
陳姿伶 |
thesis |
pdf(1742) |
